History

The Lavender Road label, formerly Vanilla Road, was launched into the Australian market in 1999 with a design philosophy with a consumer’s attitude in mind rather than an age group. Although the label was renamed in 2000, the concept behind the label has remained true and has seen the brand stand the test of time. Lavender Road has positioned itself firmly in the Australian market place and continues to deliver on its promise of superior fit, quality, style and value for money. As well as being stocked in over 150 boutiques across the country, the label has increased its retail presence with its placement in Sorbet retail stores nationally, owned and operated by the labels parent company, Fresh Concepts.